Zero to Ten Media Subscriptions Per Day Journey – Website A

It’s quite unusual for anyone to post their personal website development journey online as many fear that your techniques or tactics might be exploited. But as for me, learning does not stop at one point but rather just transform into something else more interesting. Since I teach part time as a computer operation instructor at CLHIDO, creating a journey like this will and can help my students in probably not the most instructive way but through tested examples. This will be the first of the many journeys to be posted in this website. Comment, argue, rant, advice, do whatever you want at the comment section below – I’ll learn from it anyway.

The purpose for this journey are of the following:

1. Motivate myself to do more things than my previous boring life. lol

2. Learn as much as possible in IM.

3. Share and teach others about this great experience.

4. Make a benchmark that IM at less to zero experience can be a potential source of daily income.

5. Finally, able to build an empire online with less than $100 to start with.

That’s it. Nothing special about this journey. I actually am doing this for several projects and I’ll start with the first one and will name it as Website A. Of course I will setting up a particular schedule on how to develop, manage, and promote these websites and I came up with a temporary sched. There will be no whitewashing or whatsoever in this journey. I’ll keep things tight and honest but will keep some details private.

This will be a long term journey and be updated once a week. The site’s rankings, analytics, and monetization stats will also be revealed. So without so much ado (it was and I am terribly sorry) here we go.

Background : Website A ( A book review website )

A book review website is one of the most boring thing anyone would do. That doesn’t exempt me but why on earth did I start such website. Simple, few people are willing to do it and that’s where the money is. So basically, the plan is plain and simple – get people interested in reading and pitch them a media subscription affiliate program. Each sale can be between $4 to $12 depending on the originating country of the subscriber. US and Europe give the best revenue in my sales history that tops at $12. Highest sale in a day only reached 3 but other affiliates are reporting career high up to 100+ sales a day. A 100-sale means $1,200 ( about Php 60,000 ) and that is serious business. Perhaps I may have some doubt on those numbers but I am confident that I can get at least 10 sales a day ( $120 / Php 6,000 ).

Currently, the site gets around 1 to 3 sales a week only and that translates to an average of $36 a week. This is virtually a dead website earning just enough to cover for the hosting, domain, and other fees. So how can we get to the targeted goal of 10 sales a day? Let us first break down how the site earns to we will have a better feel on what tactics we can employ to resuscitate this dead website.

1. High Traffic

2. Traffic Value

3. Conversion Rate

4. Post Speed

5. Content Promotion

6. SEO Considerations

These six things are the major factors that we need to fix. Here are the current condition of the said website.

  1. High Traffic – the website is currently receiving 500 – 650 Unique Visitors (UVs) too low. Small websites averages about 5,000 UVs. We’ll be having a lot of things to do to pump the numbers up. Click-Through-Rate is way high and I am truly amazed. CTR plays around 17% and we hopefully could maintain that number as we pump up our traffic.
  2. Traffic Value – currently, around 40% of our traffic comes from the US and that is actually great. Let’s keep it up but increase the traffic significantly.
  3. Conversion Rate – not proud with our 0.8% CR ( average of 118 clicks for 1 conversion ) either. We are looking to at least 2-5% conversion, this is uber hard to achieve but it should be achievable.
  4. Post Speed – some months ago the average post addition speed is only about 2 to 4 per month. Too slow. Minimum for a website should be at least two per seven days. I actually made three in two days when I started the journey. We will target 50 posts in 60 days.
  5. Content Promotion – not so special here. We will primarily leverage the social media platforms for this. Pinterest and Youtube proved to be where we were successful. Let’s maximize our promotion on these platforms and also consider using IG and the mighty Twitter.
  6. SEO Considerations – the on page SEO is sound, I have well structured the website with a decent amount of keywords with proper tagging and categorization. But I must admit I should consider to start ranking generic keywords that will perfectly identify our website. Off Page SEO is really a pain, I will consider this as the hardest task to tackle. It will take some great deal amount of time and energy and also resource so for sure it will fire our muscles up. And nope I will not be using any PBNs or similar sort.

Monday is Website A day

December 25, 2017

So today is December 25, 2017 – a wonderful Christmas. What have I done so far? Not so much but here’s the list.

– Having not much sleep ( 2 hours or maybe less? ) as I couldn’t sleep when the tummy is full.

– Today I made 1 post and yesterday made two. Honestly I could make 1 post per hour including all graphic works and database updates. 🙂 I’m setting some limit on my computer use – some eye problems you know…

– I already setup a Google Webmasters account and added the website. When adding a website, it is best to add all variants and set the preferred domain. The robots.txt was updated and added along with the sitemap too. Don’t worry I will have a separate tutorial for that.

– Bing Webmasters setup was a breeze. It’s just as easy as setting it up at Google Webmaster’s dashboard.

– The site already have a Facebook, Twitter, Pinterest, and G+ profiles. I just updated the status of each profile. Of course, we need some overhauling with these profiles too and that will come soon.

I know you want to see some proof so here they are.

How the website behaves according to Google at SERPS ( Search Engine Results Page )

Website A GWT Behavior Image

Keyword Position at Google Keyword Tool (GWT)

Keyword Positions of Website A First Image

What Bing Thinks About The Website

Website A Bing Stats 1 Image

Here’s the Amazing Amazon Earning

Website A 1 Amazon Earning Picture

A Single Conversion/Sale From Ad-Center

Website A 1 Ad-Center Earning Picture

So that’s it for now. If you got any questions or reactions, the comment space below is provided for you. These metrics will serve as a baseline of this journey. Keep updated! Merry Christmas!

Go or No Go Barangay Election is Brewing

Up until this day the Barangay Election is yet to be decided for a go or no go and things are likely to proceed considering a lot preparations are already at hand. Just a few hours ago, we were met by checkpoint near the YMCA ukay-ukay area. Admittedly, I was really hesitant to proceed to drive through but I just hit the road out of curiosity and probably boldness. Once I reached home, I immediately remembered that it must be a checkpoint for the election gun ban. Well, it is a mere indication that the Barangay Election will likely to proceed.

Anyhow as observed, people aren’t much excited about what’s going to happen. It seems that they are reluctant that there will be no Barangay Election for this year. Probably because they hold much trust on the Government and the imminent and drastic change that they are expecting. People are expecting to pave for the Federal System of government to which is typically suitable for countries that are archipelagic in nature like the Philippines. Since the majority “trusts” what the government is planning for the common good, it’s like a wait-and-see game for everyone.

Well aside from the evident reluctance and so called “trust”, I also have observed that there are several people filling up forms and recruiting volunteers to “serve”. Clearly, I have no definite idea what the fuss is all about and the legitimacy of the said group is totally questionable. Some people that I have asked claim that it is an official building of a roster in preparation for mere “appointment” for different Barangay positions. A sample form was even handed to me so I could apply for being one to be selected as a Barangay Counselor and the postulated honorarium is pretty solid and attractive – still I turned it down.

Several months ago, a friend actually invited me to volunteer for barangay work. She said that my task is instrumental for the big change. She meant for the transition of the form of government that we have to Federalism. Seems like odd to think that they seem to know things most people don’t. But who cares? We shall know in some few weeks to come. But if indeed it will be true that no Barangay Election will happen, then I would simply think that this had been planned long and quite well by the president and his allies.

My personal take on the upcoming Barangay election is that whatever is the outcome of this long awaited and anticipated public event – there should be a solid reason behind all the why’s that will spring up. For all the aspiring barangay officials, it is best that they should undergo drug testing and should seek endorsement from respected communities whether religious or any non-profit organizations. This is to establish trust and confidence of the barangay constituents to the prospected barangay officials.

So what’s your personal take on the potential upcoming barangay election? Voice it out now by posting our comment below. Show your vigilance and your being a pro-active Dumaguetenyo!

UPDATE : Yep the Congress approved the postponement  the Barangay Election.

Traffic Rerouting Experiment is Doing Okay

Admit it, there are changes in the traffic situation of Dumaguete City. Things are becoming a little more orderly than the previous weeks. With streets no wider than four arms length, one-way road scheme is an attractive idea. The on-going experiment is currently doing okay considering that the streets are showing a little relief from traffic congestion. It might be just little but as observed, it paves a significant change.

However this is a dry run and there are a lot of things to improve yet. Like some intersections are actually funneling traffic making a bottleneck. Also, some roads are left with many vehicles parked along side that narrows the main roads. True that it’s a tough battle to let business establishments allow setbacks for parking but this must be addressed and acted upon. Sadly, no brave soul or agency in the government is bold enough to take such action. Let’s not deny it, a lot of these businesses do not have parking spaces for their customers but instead use road shoulders for parking!

Parking lot spaces should next be experimented by the leaders and responsible agencies. We can be a little innovative and initiative on finding solutions. Silliman is making a move, but it should not stop from there. There still are a lot of vacant areas surrounding the heart of the city where most traffic is concentrated. Why not make use of them? Maybe the City of Dumaguete is too timid to act but things are always easier said than done. The previous administrations weren’t able to find ingenious solutions to relieve the dense traffic of the city, maybe the current leaders can!

Talking about innovation, why not use the technology to help ease traffic in the city. Again as observed, Dumaguete’s traffic situation becomes terrible (horribly I’d say) only during class season opens. Why not create an app that let commuters share rides going or fetching students from school? Or yet even better of every barangay in Dumaguete City has a service vehicle that will serve as a school bus for all students from the barangay where parents can pool funds for fuel or vehicle maintenance? Seems a far-fetched idea but it might just work. Why not do a careful study about it and do an experiment?

There might be other odd or radical solutions out there waiting to be solicited. The local government should be receptive to what the public may or can offer to suggest. Brilliant minds are scattered everywhere and doesn’t require a position to hold to get heard. Why not create an anonymous survey or query online? Or do other unconventional ways just to reach out and hear the people? It’s pretty clear that the options are limitless but only time is. Why time? It’s a question of when it’s going to happen.

But well despite of the current traffic difficulties Dumaguete City is facing right now, band-aide solution might just work fine as for now. Yet, some people really without a doubt admire and appreciate the actions and desire of the current leadership finding ways to ease the relative challenges of the growth and progress of the city we dearly love – Dumaguete.

The Fall of the Anti-Smoking Campaign of Dumaguete

It’s a little rude to say that the Anti-Smoking Campaign of Dumaguete has fallen to ashes. Well some folks are claiming that even more people are smoking in heavily crowded public places. Personally I could attest that many people are disregarding or disrespecting the Anti-Smoking Ordinance of Dumaguete considering that there are a lot of people smoking at the Public Market area. My disgust even escalated when an usher (a government employee) at one of the newly renovated comfort rooms was smoking while handing out tickets.

They are also reports of motorcab (locals mistakenly call it as pedicab) drivers smoking while fetching passengers. Other issues include city government employees blatantly smoke at random public places. These are indicators that the Anti-Smoking Ordinance of Dumaguete is ineffective.

Some enforcers who are tasked to catch violators are afraid to exercise their duty. You should have a clue why. This is the primary reason why the anti-smoking campaign is leading to oblivion. Is the local government addressing this ‘situation’? I don’t know but I sure do hope so they are doing something to revive this supposed great ordinance.

One flaw of this ordinance is that the smoking population is asking the city to provide smoking areas for them. It is their right to smoke as no law prohibits them to do so. But, it also contradicts on the direction of the Anti-Smoking Ordinance of Dumaguete City. Why provide a smoking area when you are prohibiting people from smoking in public. It’s a total chaos and a clash of interests. But as for my personal opinion, to be fair for both the smoking and non-smoking public there should be common ground for understanding.

It is best to implement the Anti-Smoking Ordinance and be strict with it. But at the same time protect the interest and rights of the smoking public by providing them discreet smoking areas. Business establishments should have their own smoking areas while public places should have special smoking zones especially for tourists who aren’t familiar with the local anti-smoking ordinances.

Unfortunately, things aren’t going where it should be. No more enforcers are doing their job to keep the city “smoke free”. People are reluctantly smoking even in the presence of the Task Force Dumaguete personnel. Although my sentiments are with the non-smoking public, I just hope the smoking population should be so kind and considerate to do their thing somewhere more private. If the local government can’t do their job effectively, then let us be proactive and do make better changes in our little but beautiful hometown – Dumaguete City.

Applying for a Job at Dumaguete City Local Government

It is an established fact that applying for a job in any government office is close to improbable. Back in my college days, my classmates often asked where I will be applying after we graduate. There is no absolute answer to that particular question and I exclaimed “Government Service”. They burst into laughter upon hearing me and I just shrugged my shoulders.

Knowing that one should be a Civil Service Passer to get a high ticket for public employment, I took the exam. Thankfully, I passed and it served as a morale booster for my goal to serve in the government. A friend who is now working in the local government of Dumaguete once told me that it will be extremely hard to get hired with nobody backing me up (I’ll politely say “politically”). I didn’t believe him, it’s a disgrace if it was ever true!

First try, City Hall of Dumaguete City. It was a beautiful morning and the day seems to be in my favor. Submitted some requirements to the Human Resource Officer of Dumaguete then I promptly asked if how will I know if I am a qualified candidate for a “possible” vacant position.

I was confidently asking it because I know (as I was personally told) that there is an office that needs to fill a vacated position. The HR Officer just said something like : “It’s the Mayor’s prerogative”. Those aren’t the exact words but that’s what I least understood. Ouch! That’s a hitter. These words resounded clear and loud in my head – “nobody backing me up”.

What’s even worse is that he was complimenting that I got excellent grades – it actually felt like the worst insult ever. Then at that moment I realized that being a consistent Dean’s Lister doesn’t really matter at all (you can never be a Cum Laude working part time and having been classed as an “irregular student”). Hugo sent a message with a “?”, I could have drawn a huge single “?” on my resume and could have gotten a lot better result.

Few days later, I was able to fool and tell myself that let’s get another try. Next stop was the Provincial Capitol of Negros Oriental. There was a lot of hesitation again perhaps I don’t personally know Governor Roel Degamo or any of his staff. But, a friend does know someone near to the seat of the Governor’s Office that might be helpful. We met and she received my papers. At last, no more HR malady and should now go straight to the hands of the Governor! Days came to weeks and weeks into months. Still, yes everything came still – an awfully boring wait.

After two months, an “insider” tip told me that that NIR transition offices are looking to hire. This time, I was prepared for the worst situation. It was a bit “wiser” of implementing shotgun approach of applying for government jobs. So I decided to create multiple copies of resumes and other pertinent documents. I felt like a desperate salesperson handing out hundreds of flyers that day. Handed one to Provincial DILG Office of Negros Oriental, another to DOLE Interim Regional Office of Negros Oriental, Interim Regional NIR COMELEC Office, and the Provincial DPWH office.

Let’s just say everything was like it was before just to calm my emotions down. Only one office gave me a little sunshine. The HR Officer of DPWH gave me a name and address of a particular person at the Interim NIR DPWH Office at Sibulan Negros Oriental. She said that it is positive that they are looking to hire. So I again rushed to fix my documents and went to submit my application letter and other pertinent documents to the HR of Interim NIR DPWH Office.

It’s been months since I last submitted those application letters and yet the wait is still on. In fact, I am now working in a financial institution and being paid decent – but not HAPPY. My hopes still linger that one day somehow, someone like me would be able to get the chance to serve the government without relying someone to back me up. Perhaps I need to apply more local offices to increase my chance of being selected or maybe rejected?

It is indeed a sad experience. A hard and undeniable truth that I consciously and consistently deny. Or probably, I am just one of the unluckiest people knocking hard at the doors of government service. What’s even sadder? I don’t even believe in luck.


After some months of Job Hunting, finally I got an offer from NIR DPWH which I graciously accepted. The sweetest first two days of my life has just started and there was nobody backing me up to be able to get this job! Wow!


Submitted by Ms. Motong and she asked us to let her remain anonymous.